Commercial photography is focused on capturing images for commercial purposes, like adverts and merchandising. It is also used in company brochures and leaflets, food menus and other applications where images are intended to enhance text. The main idea behind commercial photography is to promote or sell a product, service or company.
The market can be highly profitable for commercial photographers, considering the field is so broad, with space for both traditional and modern photographs. Here are a few of the most popular applications of commercial photography today:
Commercial photography for products or product lines emphasize the features, details and feel of a certain product or its design.
A business can use also use commercial photography to market itself, or certain parts of the work it does. There is a big difference between commercial and industrial photography however, where the former is often done in a studio or any isolated environment and latter on site. Commercial photography pros do not usually accept industrial photography assignments. A popular way of promoting a business is through building or architectural photography, in which the business can be viewed as the product.
Food Photography for Business
Food photography is meant to enhance restaurant or cafe menus, or it can also be used for magazines in their culinary pages. Photographers who are knowledgeable in nature or skilled at taking still-life shots are perfect for food photography. Pictures are taken either to highlight the food or create feels for a venue. Restaurant or cafe food shoots are often done in the venue, so the photographer will need portable lighting and backgrounds.
Fashion photography is probably the most popular type of commercial photography. We find these types of photographs in billboards, fashion magazines, on TV and many other media. Commercial fashion photography involves a whole range of styles and techniques. Editorial shots, for instance, portray a garment in non-traditional and often dramatic ways, while catalog shots are more focused on the details of the item.
Since the nineteenth century, portrait photography has been one of the most profitable fields of the industry. There appears to be certain dynamic behind photographers and their knowledge of lighting and the human body, shot alone or in groups. Portrait photography is so in demand that there are almost countless outlets providing this service.
If you’re searching for a commercial photographer for any purpose, you will find lots online, but be sure to do a background check before giving your commitment to anyone. How many years have they been in business? Good photography requires experience – lots of it – so don’t compromise on that. Definitely, you need to check out their portfolios. Finally, try to have a short chat with them on the phone about your plans. This is a great way to tell if you have chemistry together. You wouldn’t want to work with a photographer you’re uncomfortable with, especially if you’re the subject (it will show!).